Job Description

Creative Manager Location Toronto : At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

S'more about the team

We are looking for a Creative Manager who will oversee bringing the HelloFresh, Chefs Plate, and Factor brand visions to life in consumer facing creative assets and help fuel our growth in the Canadian market. Reporting into the Director of Brand, the Creative Manager will be the head of our Canadian in-house creative team bringing to life creative and design solutions across multiple areas within brand and performance marketing, retention and in-box experience, as well as product and operations.

Lettuce share what this role will be responsible for

• Lead and develop an in-house and freelance creative team of designers, copywriters, and creative operations to create breakthrough marketing assets across online and offline channels (paid social, display, affiliate, web, CRM, direct mail, OOH, print) and key product and operations assets (packaging, recipe cards, and vehicle designs).
• Be a thought leader, advocating and experimenting on the latest best practices, tools, and trends within the industry to continuously optimize creative work, operate efficiently, and keep HelloFresh at the forefront of the industry.
• Champion the brand voice and standards by upholding brand guidelines across assets for a cohesive visual strategy and tone in all channels.
• Drive a thoughtful triple brand approach between HelloFresh, Chefs Plate, and Factor to ensure creative distinctiveness within our portfolio.
• Be responsible for the intake and on time delivery of creative assignments, managing team resources and prioritizing simultaneous projects for a variety of stakeholders.
• Analyze the performance of marketing creative assets across different channels and make data-driven recommendations for creative improvements.
• Identify and drive key areas where design thinking can positively impact the business and elevate creative effectiveness across brands.
• Partner with cross-functional teams (marketing, product, culinary, operations) to ensure consistent brand messaging and a seamless customer journey across all creative touchpoints.
• Regularly connect and collaborate with key global and US creative team stakeholders on best practices, creative direction, and share strong work across markets.
• Recruit and manage a team of freelancers as required.
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

You are:

• A passionate and proven artist. You live and breathe great creativity.
• Detail oriented with a track record of delivering consistent messaging with clarity.
• Highly collaborative, entrepreneurial, driven by creative excellence and a self-starter.
• Skilled at bringing people together and getting the most from your team.
• A doer. You have no ego when it comes to working on small projects - you inherently understand that everything we create impacts our customers and recognize that speed to market is critical.
• A multi-tasker. Able to orchestrate projects of varying levels of complexity, as well as scope, and get great work done, on time.
• A problem solver. You can take on complex creative issues and find ways to roll out solutions from concept to execution across multiple platforms. You are comfortable with ambiguity and can use it as a jumping point for creativity.
• A continuous learner. You know that part of being a brilliant creative is taking, and receiving, critique. You are open to feedback and optimization.

You have:

• 6+ years of design experience creating a diverse range of print and digital designs, including 2+ years as a Senior Designer or Art Director.
• 1-2 years of leadership experience with leading a team of creatives. (across both design and copywriting is a plus)
• Relevant experience working with consumer facing brands and B2C assets across digital, video, and print. Experience in food and beverage is a plus.
• Experience drafting business cases around creative resourcing, creative business impact, and overall value of design for senior stakeholders
• Experience pitching design thinking and concept ideas to senior stakeholders
• Strong experience with Adobe programs such as Figma, InDesign, Photoshop, Illustrator - Adobe Premiere is a plus!
• Proven working experience with Animation software: AfterEffects.
• Experience with motion/animation for multiple channels including digital, display, and email marketing activities.
• An understanding of different marketing channel objectives from offline to online channels and their role in driving awareness, conversion, and retention.
• Experience working with established branding systems and guidelines
• Basic to intermediate knowledge of HTML/CSS/CMS/Wordpress, (Front end web development experience a plus)
• UX experience and understanding
• Experience with food photography and videography is an asset
• Knowledge of marketing analytics and A/B testing is an asset
• Experience working in a fast-paced, startup/scale up environment is an asset

Please submit a portfolio of work using the Portfolio URL text box in the application questions.

Let's cut to the cheese, this is why you'll love it here

• Box Discount
  • Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
• Health & Wellness Health & Dental benefits from day 1, a Health Spending Account, and unlimited access to the Headspace app to meet your self-care needs.
• Vacation & PTO Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits
  • A parental leave top-up program for expectant parents
• WFH Allowance
  • A one time fund to help you set up or improve your home office
• Growth & Development
  • We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund
• Work Hard & Have Fun
  • From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives
  • With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts
• Food Puns
  • this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

About HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company's commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com .
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@ hellofresh.com
• Canada: CAaccommodations@hellofresh.com

Job Tags

Freelance, Internship, Work at office, Remote work, Work from home, Home office, Flexible hours, 2 days per week, 3 days per week,

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