Job Description

Location: Saint-Augustin-de-Desmaures, Quebec, Canada

Leclerc is a family business with 118 years of experience, tradition and know-how passed down from people with heart. Thanks to our 1,900 employees in nine plants in Canada and the United States, we are constantly innovating to exceed the expectations of both small and large appetites.

Working at Leclerc means...

• Working in a family business
• Evolving in a clean, temperate environment with the latest technology
• Starting a new job with paid and adapted training
• Benefit from a complete benefits program (drug and dental insurance, 1 week of sick leave [conditions apply], telemedicine, group RRSP with employer participation and more)
• Enjoy quality meals at low prices in the cafeteria (unlimited coffee, tea, cookies and bars)
• Enjoy free use of the sports facilities (basketball court, training room and cardio room)
• Save on our delicious products and discover exclusive novelties
• Take advantage of job security and opportunities for advancement within the company
• Integrate a rich company culture (Christmas, birthday and maternity gifts, use of the Poka platform and more)

POSITION SUMMARY

Reporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.

RESPONSIBILITIES

• Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.
• Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.
• Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.
• Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.
• Work in close collaboration with research and development, design, and engineering teams to ensure product feasibility and quality.
• Identify and develop appropriate distribution networks for each product.
• Collaborate with external partners (agencies, specialized firms, etc.) to effectively target market opportunities.
• Train and support the sales team in preparing presentations for buyers and category managers.
• Write and present analyses and business reviews on the product portfolio’s performance.

REQUIRED SKILLS AND ABILITIES

• Bachelor’s degree in business administration, marketing, or a related field.
• Minimum of five years of experience in consumer product management and B2C marketing, ideally in the food industry.
• Proven experience in managing national projects from conception to launch.
• Fluent in French and English, both spoken and written.
• Autonomy, discipline, and initiative, with the ability to work effectively within a dynamic team.
• Proven experience working with internal and external multidisciplinary teams.
• Ability to manage multiple projects simultaneously in a constantly evolving environment.
• Excellent analytical skills and strong business acumen.
• Advanced proficiency in Microsoft Office 365 Suite (Excel, PowerPoint, Word, etc.).
• Skill in interpreting retail sales data (AC Nielsen) is an asset.

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