■ Job Overview
TableCheck operates a global B2B2C platform centered around its restaurant reservation and customer management SaaS, the Table Management System (TMS) , with the mission of achieving “ Dining Connected ” worldwide.
This position’s mission is to maximize the value of the produc t in the market and build a brand that is chosen by both restaurants and diners.
We are seeking an execution-driven marketing leader who will not only develop brand and PR strategies but also manage KPIs and lead teams based on data-driven decision-making.
■ Responsibilities
・Plan and execute TableCheck’s overall brand and marketing strategy (covering both B2B and B2C).
・Drive initiatives t o increase market value and awareness to support SaaS/platform growth.
・Strengthen brand awareness and affinity throug h media, PR, SNS, and partnersh ips
・Create and communicate a brand story that connects restaurants and users.
・Manage th e marketing team and external agencies.
・Define, analyze, and improve key KPIs (brand awareness, leads, CVR, LTV, etc.).
・Collaborate with executives, product, sales, and CS teams to develop and deliver unified messaging .
・Lead internal branding through internal communications and culture initiatives.
■ Must Requirements
・5+ years of hands-on experience in marketing, branding, or PR.
・Experience in a SaaS, platform, or B2B2C compan y .
・Proven ability to develop and execute strategies that enhance product market value.
・Experience with KPI-based performance management and continuous improvement cycles.
・Team and/or external partner management experience.
・Experience in cross-functional collaboration with executives and multiple departments for company-wide brand initiatives.
・Strong communication skills and logical thinking ability.
■ Preferred Requirements
・Experience in marketing/branding at a startup or global SaaS company .
・Marketing experience in B2C or the restaurant/hospitality industr y .
・Proven success in creating brand value in-house without relying heavily on agencies.
・Experience building a fan base via owned media, SNS, or event s .
・Experience i n international marketing or brand communications in Englis h .
・Ability to lead across PR, recruitment marketing, and internal culture initiative s .
■ Ideal Candidate Profile
・Thrives in a fast-paced, growth-phase startup environment and can work autonomously.
・Interested in driving both sides of the B2B2C ecosystem .
・A leader who can balance logic and creativity to guide and inspire the team.
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