Job Description
Senior Director Mass Retail North America
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Senior Director Mass Retail North America
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Join to apply for the Senior Director Mass Retail North America role at Bubble
Senior Director, Mass Retail North America
Reports to: Chief Commercial Officer
Direct reports: National Account Manager (Walmart/CVS), National Account Manager (Canada), Target Agency (external)
Accounts & Markets: Walmart (US/Canada), Target, CVS, Loblaws Group (Canada)
Location: Remote Bentonville, AR or Minneapolis, MN
Note: This is a single role. It has been posted in both locations to ensure visibility, please do not apply twice Comp Range: $150k - $210k base
Role Summary Bubble is hiring an experienced, challenger-brand commercial leader to own and scale our Mass Retail business across the U.S. and Canada. You\'ll hold full P&L responsibility, lead a small but mighty team (plus an agency), and set differentiated, channel-specific strategies across Walmart, Target, CVS, Walmart Canada, and Loblaws. You pair sharp analytics and operational rigor with brand-building instinctscomfortably navigating retail media, pricing/promo strategy, shopper marketing, and cross-functional execution to drive outsized, profitable growth.
What You\'ll Lead & Deliver (Key Outcomes)- Profitable Growth: Deliver annual retail sales and net sales targets with healthy gross margin; proactively surface risks/opportunities and corrective actions.
- Channel Strategies: Define and execute tailored strategies by retailer (assortment, merchandising, promo cadence, pricing architecture, retail media, in-store activation, .com).
- Retailer Partnerships: Elevate senior-level relationships to unlock space, visibility, and marketing value (modules, secondary space, events, co-op, and brand moments).
- Connected Commerce: Integrate brick-and-mortar and .com to maximize item productivity, search/share of shelf, conversion, and repeat.
- People & Partners: Build, coach, and empower high-performing account talent and get leverage from our Target agency and other partners.
Core Responsibilities Account Leadership & P&L - Own the retailer P&L for Walmart, Target, CVS, Walmart Canada, and Loblaws; manage trade terms, co-op, MDF, retail media, and promo ROI.
- Build annual & rolling retail sales/net sales plans; lead latest-estimate re-projections and investment/disinvestment by SKU/category.
Commercial & Pricing Strategy - Architect pricing ladders and promo guardrails by channel; align with finance on margin thresholds and IMU targets.
- Pressure-test promo and pack architecture (core, value, kits/bundles, GWPs) to drive penetration and profitable mix.
Retail Media & Shopper Marketing - Set strategy and allocate budgets across Walmart Connect and Target Roundel; integrate with shopper programs, sampling, and in-store.
- Translate brand priorities into retailer-relevant storytelling and activation calendars; oversee creative/brief quality and measurement.
Assortment, Merch & Space - Lead line reviews and shelf strategyassortment productivity, modular/schematic planning, and secondary placements.
- Champion .com basics (PDPs, SEO, ratings/reviews) and .com merchandising (Search/SOV, Brand Stores, retail media landing).
Forecasting, S&OP & Supply - Partner with Sales Planning/Demand Planning and Retail Operations on seasonal stock & sales plans and OTIF delivery.
- Anticipate supply risk; drive cross-functional mitigation (phasing, substitutions, allocations, E&O burn plans).
Insights & Analytics - Instrument the business with the right dashboards, reports and data resources; work with the Analyst to synthesize retail POS and syndicated market data to actionable insights and clear next steps.
- Benchmark against category/channel trends and competitor moves; shape strategy accordingly.
Leadership & Ways of Working - Develop, coach, and hold the current team and partners accountable to clear goals.
- Evaluate future org needs as Bubble scales, sequencing hires thoughtfully with ROI in mind.
- Balance ambition with pragmatismleveraging agencies and cross-functional support before adding headcount.
- Establish effective rhythms (forecasts, reviews, QBRs) and foster strong cross-functional collaboration.
- Model Bubble\'s challenger mindset: resourceful, decisive, and growth-oriented.
Qualifications - Experience: 10+ years in high-growth CPG/consumer challenger brands with multi-retailer ownership; track record scaling brands in Mass.
- Leadership: Proven people leaderhiring, coaching, developing talent; managing agencies/partners for leverage.
- Commercial Acumen: Full P&L ownership; expertise in pricing/promo, retail media, trade terms, and portfolio/pack architecture.
- Retail Expertise: Deep experience with Walmart and/or Target; familiarity with CVS. Canada (Walmart CA/Loblows) exposure a plus but not required.
- Media & Analytics: Working knowledge of Walmart Connect & Target Roundel; fluent in POS/retailer portals and ROI measurement.
- Mindset: Challenger orientationcreative, scrappy, decisive, and comfortable operating with pace and ambiguity.
Primary Evaluation Metrics Retail Sales, Net Sales, Retailer P&L (GM%/IMU), Share of Shelf/Search, Item Productivity, Promo ROI, Media ROAS, Team Engagement & Development
Seniority level
Employment type
Job function
- Sales and Business Development
- Industries: Manufacturing
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Job Tags
Full time, Seasonal work, Remote work,