Courier Strategy and Marketing, Operation Job at Wolt, 東京都

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  • Wolt
  • 東京都

Job Description

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

Why Work at Wolt

A place where your ideas truly take shape. We have a flat open andabove allpeoplefirst culture. Humble yet passionate teammates come together to take on challenges no one has solved before.

  • You want to grow
  • You want to create impact
  • You want to test your limits

If that sounds like you Wolt is the right environment. Join us and help shape the future of our cities.

About the Operations Team

Operations is the foundation that keeps Wolts experience running smoothly. We design and improve the endtoend journeyfrom courier partner acquisition onboarding and support all the way to delivery reaching the user. Through ongoing refinements to our earnings/compensation models we balance partner motivation with delivery quality while optimizing costs and adjusting supplydemand city by cityfast.

Our scope ranges from handling daily inquiries to improving our chatbot and Help Center and driving internal and external projects toward standardization. We work closely with HQ and global teams making datadriven decisions and implementing improvements quickly.

What we actually do

  • Design and improve the flow from courier acquisition onboarding first delivery
  • Analyze and optimize channels and traffic sources
  • Visualize and run PDCA on key metrics (e.g. applications CVR cost)
  • Plan drive and systemize crossfunctional projects
  • Improve and automate inquiry operations (chatbot / Help Center)

Team traits

  • Lean team high ownership: proposals go straight into buildandlearn cycles
  • Diverse backgrounds: multinational members alumni of large enterprises and startups early members still on the team
  • Roleagnostic: we move on good ideas regardless of title
  • If you raise your hand you own it: opportunities come fast to those who step up

About the Supply Team

Wolts value is ultimately made real by the people who deliver. The Supply Team owns the endtoend flow from courier partner acquisition through onboarding to first delivery building an optimal supply setup that adapts to demand. Depending on the city season and business phase we flex our strategy and run multiple channelsB2B partner development social ads field activities and referrals etc. After registration we keep polishing the onboarding experience until FTD. Its a dynamic team whose work directly moves the business.

Responsibilities include:

Acquisition Strategy Planning & Execution

  • Designing channel-specific targets and budgets based on annual/monthly goals
  • Managing a portfolio that combines SNS ads referrals field activities and corporate partnerships

Monitoring & Optimization

  • Collaborating with internal and external stakeholders for daily monitoring and fast PDCA across channels
  • Quickly adjusting allocation and messaging based on market shifts and demand

Onboarding Design & Improvement

  • Visualizing each step (application activation first delivery) with behavioral data and solving drop-off points
  • Supporting smooth first deliveries through email SMS in-app notifications calls and in-person registration sessions (for both domestic and foreign couriers)

Project Planning & Execution

  • Driving medium- to long-term systemization and efficiency (standardization tool adoption automation)
  • Leading localization and adoption of best practices in collaboration with HQ/global

Key Responsibilities

Planning executing and testing new initiatives

  • Rapidly turning ideas for courier acquisition into hypotheses implementation measurement improvement

Optimizing existing channels

  • Monitoring KPIs across SNS job boards referrals and field sales and continuously improving allocation messaging and creatives
  • Creative production in collaboration with the performance marketing team
  • Partnering with the brand team to plan direct and A/B test static and video creatives incorporating learnings into future campaigns

Vendor Management

  • Leading regular reviews with job boards influencers etc. to check progress propose improvements and control cost and quality
  • Designing and managing KPIs and budgets per channel monitoring progress daily/weekly and making data-driven decisions

Global Collaboration & Localization

  • Localizing testing and implementing global best practices for the Japan market ensuring sustainable adoption

What Were Looking For

Must-have skills & experience:

  • Bachelors degree (4-year program)
  • Native-level Japanese proficiency
  • Vendor management experience (media companies production agencies ad agencies etc.)
  • Experience leading data-driven PDCA cycles (hypothesis execution analysis improvement)
  • Ability to balance short-term operations with mid-to-long-term design (hands-on execution systemization)
  • Practical experience in analysis and process improvement using SQL / Google Apps Script / Excel
  • Experience in improving efficiency with AI tools/digital tools (automation visualization summarization etc.)

Nice-to-have skills:

  • Business-level or higher English proficiency (reading writing and speaking)
  • Experience in B2C or B2B sales
  • A proactive lets try first mindset with a startup mentality
  • Experience in building cross-departmental communication and collaboration structures
  • Team management experience of 2 or more members

Location & Work Style

  • Office: Ebisu Tokyo
  • Hybrid: at least 3 days per week in-office (typical working hours: 9am6pm or 10am7pm)
  • Several domestic business trips per year

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.

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