Job Description

Senior Growth Marketing Manager – Travel Insurance

Strategic marketing opportunity in the insurance industry focusing on B2B and direct-to-consumer travel segments. Leverage expertise in digital, data, and performance marketing. Hybrid role in Toronto with cross-functional leadership, campaign development, and sales enablement focus.

What is in it for you:

• Salaried: $55-60 per hour.

• Incorporated Business Rate: $65-70 per hour.

• 16-month contract with the potential for permanent employment.

• Full-time position: 37.50 hours per week.

• Weekday schedule from 9 am to 5 pm.

• Hybrid work: in-office Tuesday to Thursday.

• Opportunity to work in a dynamic and professional environment.

• Join a passionate and inclusive team of professionals.

Responsibilities:

• Partner with internal stakeholders to craft strategic marketing campaign vision and identify revenue growth opportunities.

• Represent marketing in executive meetings by offering insights and strategic recommendations.

• Monitor industry trends and emerging technologies to continuously improve marketing tactics.

• Lead development and execution of detailed marketing plans to generate qualified leads.

• Plan, execute, and optimize multi-channel campaigns including direct mail, email, paid media, and content.

• Collaborate with business units, global teams, and external agencies to deliver go-to-market campaigns.

• Develop and implement marketing roadmaps and strategic frameworks.

• Understand target customer challenges and align marketing communications accordingly.

• Ensure alignment between marketing efforts and sales objectives.

• Establish KPIs, measurement frameworks, and analyze campaign performance for optimization.

• Oversee budget planning, allocation, and reforecasting for maximum ROI.

• Coordinate media buying and partner with analytics and performance teams.

• Collaborate with creative teams to develop campaign content and assets.

• Provide recommendations on targeting strategy, segmentation, and performance based on CAC, LTV, and ROI.

• Partner with sales to enhance lead quality and conversion rates through data-driven insights.

• Support marketing contributions to RFPs and pitch content.

• Foster strong cross-functional relationships and manage multiple stakeholder priorities.

What you will need to succeed:

• Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent preferred.

• 7–10+ years of marketing experience, focused on acquisition and conversion in the insurance industry.

• Proven success operating within matrix organizations.

• Strong knowledge of both digital and traditional marketing tools (SEO, SEM, email, direct mail, social).

• Demonstrated analytical expertise and ability to work with complex data sets.

• Experience developing measurement frameworks and managing acquisition channel KPIs.

• Ability to align marketing and user acquisition strategy with broader business objectives.

• Skilled in user journey optimization and delivering tailored messaging across channels.

• Excellent leadership, communication, and stakeholder management skills.

• Strong business acumen and comfort with fragmented or disparate data sources.

• Bilingual in English and French is preferred to support the creation, execution, and optimization of national marketing campaigns and sales content tailored to both English- and French-speaking audiences.

• Experience in the Canadian travel agency or insurance space is preferred.

Why Recruit Action?

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach to job seekers and businesses. Only candidates who match hiring criteria will be contacted.

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